New York Business Lawyer Blog

What, exactly, can a business do to protect itself against a Federal Trade Commission enforcement action for allegedly failing to take reasonable precautions to protect its customers’ sensitive, private, digital information, such as credit card numbers, bank account information, dates of birth, and even medical records? Especially because it is difficult to know exactly what the term “reasonable precautions” actually means in the quickly evolving world of cybersecurity, it is important to develop a credible answer to the question. Some high-profile businesses, including at least one which has been the victim of a large-scale cyber-breach, have come up with a seemingly simple, though elegant, solution.

To appreciate the solution, though, you first have to understand the problem. This post will discuss the full extent of the problem. In the next post, we will examine the solution.

One of the main attacks against the FTC’s Reasonable Precautions cybersecurity standard is that it does not provide fair notice of what it requires, or prohibits. What, exactly, constitutes a reasonable precaution and what does not? How can a business be expected to comply with a standard if it does not have fair notice of what it requires? This was a major defense in both the FTC’s administrative trial against LabMD, and the action entitled the Federal Trade Commission, Plaintiff, v. Wyndham Worldwide Corp., et al., Defendants. Civil Action No. 13-1887 (ES), United States District Court, D. New Jersey (the “Wyndham case”) both of which we have written about at length. At least so far, though, “reasonableness,” as applied on a case-by-case, fact specific basis, is all a business basically has to work with.

In the Wyndham case, as we have previously written, one of the defendants, Hotels and Resorts, based its motion to dismiss the complaint, in large part, on the allegation that the reasonable precautions cybersecurity standard was too vague, and that the FTC should issue detailed regulations giving fair notice of what the standard required, before the FTC could seek to enforce it. In denying the motion, the court held:
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Shadow IT, or Rogue IT, is the practice of employees reportedly improvising their way to a more productive job, without their company’s knowledge or approval, by importing cloud based tools to allow greater ease of access to company documents, bypassing firewalls, and facilitating collaboration, to enhance company performance. What could possibly be the harm? It just might be a good way to violate the FTC’s Reasonable Precautions cybersecurity standard.

In order to sustain allegations of unfair practices under the FTC Act, which is the power the FTC uses to enforce its Reasonable Precautions cybersecurity standard, the FTC must prove substantial injury. Quoting from the April 7, 2014 decision of the U.S.D.J. Esther Salas in FTC v Wyndham, et al:

See Am. Fin. Servs. Ass’n, 767 F.2d at 972 (“An injury may be sufficiently substantial . . . if it does a small harm to a large number of people, or if it raises a significant risk of concrete harm.”) (internal quotation marks and citations omitted).[13]

Merely allowing sensitive, private information to be leaked on line, evidently can meet the test for substantial injury.

We previously wrote about the FTC’s case against LabMD. Allegedly, a LabMD employee put a music file sharing application on her work computer, and accidentally shared a company file containing medical information for approximately 9,300 people. Once done, it really couldn’t be undone because there was no way to control what any other person did with the file. According to the FTC, it was enough that the information was shared. The FTC’s lawyer, Alain Sheer, according to a May 20, 2014 report in the National Law Journal, argued that the legal standard, i.e., what the FTC has to prove, is not actual harm, but whether there is a likelihood of harm. That might explain why, according to the same article, he said that the FTC did not plan on offering evidence from any victims of actual ID theft.

In both the Wyndham case and the LabMD case, one of the FTC’s main allegations reportedly was that the particular company did not keep adequate firewalls. Those firewalls basically help the company control access to company files. Putting company documents in the cloud, however, puts them off-site, and may in fact bypass those same firewalls. Putting documents in the cloud, without the company’s direct knowledge, however, is what Shadow IT apparently is all about.
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In this post we are going to examine the rules used to determine whether the Federal Trade Commission’s “Reasonable Precautions” cybersecurity standard gives businesses fair notice of what they have to do to adequately protect their customers’ information from data breaches. The short answer is that businesses have to watch how the FTC enforces the standard, and act accordingly.

In subsequent posts we will examine whether the standard supplies the required notice by exploring how, and whether, the FTC has enforced the standard, as well as what if anything businesses can, and are, doing to comply with it and protect themselves.

The two main cases that have made the news recently regarding the FTC’s cybersecurity standard are the FTC’s administrative trial against LabMD, Inc. that we spoke about last time, and the FTC’s suit against Wyndham Worldwide Corp and its three subsidiaries, which is entitled Federal Trade Commission, Plaintiff, v. Wyndham Worldwide Corp., et al., Defendants. Civil Action No. 13-1887 (ES), United States District Court, D. New Jersey. Both LabMD and Wyndham reportedly challenged the FTC’s right to enforce any such cybersecurity standard and have argued that even if it can, the standard is too vague, so that no business can know what it has to do to comply with it.

The FTC argues that it has the right to enforce the Reasonable Precautions standard under its authority pursuant to Section 5(a) of the Federal Trade Commission Act, 15 U.S.C. §45(a), to prohibit unfair or deceptive acts or practices in, or affecting, commerce. It basically argues that:

• A business that doesn’t take reasonable precautions to protect its customers’ data is acting unfairly because that failure meets the statutory definition of unfair acts or practices found in 15 U.S.C. § 45(n): it causes or is likely to cause substantial injury to consumers which they cannot reasonably avoid and it is not outweighed by countervailing benefits to consumers or competition;
• Reasonableness is a sufficiently clear standard; but.
• Reasonableness can be decided, and enforced, on a case by case basis.

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