Articles Posted in Trademarks

Trademarks are tricky things. Everyone recognizes them when they see them. Who doesn’t know what the Golden Arches are? Who doesn’t think to themselves, “I’m Lovin’ It”? But did you ever think about why? What do arches really have to do with hamburgers? For that matter, what does a Coke…

A well thought out business plan should ensure steady, profitable growth by providing goods or services that customers want and can rely upon. One way to achieve this is through brand loyalty, which some would argue is the key to success. If you want to be around in ten years,…