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Articles Posted in Marketing

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Antitrust, Anti-Steering Rules, and American Express: The Justice Department Pursues Unfair Competition In A Business Model

Unfair competition is back in the news. The U.S. Justice Department sued American Express a few years ago for unfair competition in the credit card business. Since such things take time, the trial just began on Monday July 7, 2014. The issues, the accusations, and the justifications seem fairly familiar,…

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Developments in Big Data: Upside, Downside, and Fully Homomorphic Encryption

There have been a few interesting recent news stories concerning the benefits and dangers of Big Data, for businesses and individuals alike. One even points out a possible middle ground, which can allow the continued use of the vast amounts of data at the disposal of government and businesses, while…

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Marketing, Mobile Payment Apps & Credit Card Fraud: What Your Business Should Know

Advances in business technology are becoming routine, even in the most unexpected places. Each new advance comes with both risks and rewards. One of the more recent, the mobile payment app, accessed through a customer’s mobile phone, points out how the good and the bad often go hand in hand:…

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A Survey of the Danger, and Cost, of Businesses Using Digital Information

Almost every New York Business uses digital information daily and therefore runs the risk of having it stolen. The potential costs involved are significant and the risks are real. How to protect against the dangers, consequences, and liability arising from data breaches, while still taking advantage of the benefits of…

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Technology, Tracking, and You: How Businesses Use Location In Marketing

Digital information can be both a blessing and a curse for modern day businesses. It’s seemingly everywhere because, it seems, people leave it everywhere, even unsuspectingly. Even a little can tell you a lot, if you know where to look. Apparently innocuous information, like where you are at any given…

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